- July 5, 2021
- Posted by: Stratford Team
- Category: Business
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- To avoid hiking menu prices in the labor shortage, a Checkers franchisee is rolling out voice-recognition drive-thrus.
- She told The NYT that $15 wages would attract more staff, but would make meals more expensive.
- Shana Gonzales, who owns four restaurants, said technology was an “assistant” for staff, not a replacement.
- See more stories on Insider’s business page.
A fast-food franchisee says she’s turning to automated drive-thrus to solve her labor shortage, rather than offering a $15 hourly wage to attract new staff.
Shana Gonzales, a Checkers franchisee who owns four restaurants in the Atlanta area, told The New York Times that she wanted to hire more workers, but that it wouldn’t be profitable. She said raising wages to $14 or $15 would allow her to fully staff her restaurants – but that she’d…
