Barbella Box CEO Explains How Her Subscription-Based Business Has Grown Sales Consistently—Even Amidst The Global Pandemic

Barbella Box delivers premium fitness apparel, gear, accessories, snacks, supplements, and more to … [+] women who exercise regularly.

Barbella Box

Ella Ozery is the CEO of Barbella Box, a Florida-based subscription box company founded in 2015. Barbella Box delivers premium fitness apparel, gear, accessories, snacks, supplements, and more to women who exercise regularly. Their brand promise is that their subscribers will get the latest products in the fitness industry at a great value without having to do the work of finding them.

Though Barbella Box has only a handful of employees, the company has grown revenue year over year since 2017. Most notably, in 2020, the company increased profit margins and grew sales 9.5%- a year when some subscription box businesses saw a positive impact, others experienced a revival, and others faced more challenges than opportunities. Based on current industry trends and revenue to date, Barbella Box…

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