- July 21, 2021
- Posted by: Stratford Team
- Category: Business
There are many reasons entrepreneurs choose to start businesses: to solve a problem, make some cash, build their dream career, and more. But, of all the reasons, the one that often comes to the forefront is to ‘make a difference.’ Any great business makes a difference in the lives of its clients and customers, simply because of the value that it offers. And, when entrepreneurs are able to wholly connect to this impact-driven mission, they find that they have more stamina and motivation to make it through the inevitable downwinds of entrepreneurship.
Of course, starting and running a business that makes an impact is an ambiguous concept. How do you know that the business will matter? There are so many nonprofits, foundations, and organizations that do good. You may wonder if your business will just add to the noise, or if it will actually make a difference in the world. The following founders have a few words of advice. They all have something in…