BET’s Nadja Webb Upped To EVP Programming Business Operations, Adding Scripted Oversight – Deadline

Nadja Webb, EVP, Programming Operations & Business and Legal Affairs for BET, has been promoted to EVP Programming Business Operations, expanding her business role to the creative side.

In addition to her existing duties, she will now oversee Scripted Programming, including Development, Casting and Current for BET and BET+, reporting to BET President Scott Mills.

Webb is absorbing the position previously held by Traci Blackwell who stepped down as EVP, Scripted Programming for BET Networks last month.

“BET commissions more Black scripted series than any other company – 14 in 2021 alone,” said Mills. “Aligning our extremely talented scripted creative executives with Nadja’s great business and operations acumen will allow us to continue to deliver the hit scripted series our audiences love across our platforms.”

Webb is a rare network BA executive to ascend to a position overseeing both business operations and programming, with the…

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