Black-Owned Business Spotlight: W.O.W Ice

Words of Alex Murray

Tell us a little about how W.O.W Ice came to life.

W.O.W Ice is more than a frozen treat company—it’s an extension of my sister’s legacy. On June 12, 2016, the world lost a great leader and student-athlete, Akyra Murray. When everyone else moved on with their lives, I couldn’t. Akyra was more than a student-athlete to me—she was my little sister, my best friend, and the only person who believed in me when no one else did. When I found out she’d been killed in the Pulse Nightclub shooting, I was devastated. We were supposed to be celebrating her high school graduation, and her basketball scholarship to Mercyhurst University. Instead, my family and I were forced to mourn her.

I refuse to let her memory die, and I will celebrate her legacy for as long as I live. And that’s where W.O.W Ice comes in: Akyra’s soul lives on in every aspect of company, from its bright and cheerful branding, to the joy our customers get…

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