- June 29, 2021
- Posted by: Stratford Team
- Category: Business
The first of its kind program allows retailers to have a store presence on Snapchat to engage with a unique and important audience base. Now, retail locations will have a means of connecting with customers in any of their preferred social habitats, thereby increasing brand awareness, positive sentiment, and consumer experience.
Brand Networks launched the pilot program with national retailer Walmart, with a goal of optimizing a cross-platform social media mix that allows for localized social to increase both overall audience size and impressions totals. Moving forward, the provider will seek additional qualified partners with which to scale the functionality.
“Our retail partners are seeking ways to meet consumers where they are,” says Mike Garsin, Co-Founder & CEO at Brand Networks. “With this new technology solution, local stores can now engage their customers and drive sales with content that leverages Snapchat’s unique creative capabilities and…
