Business Analytics Honors Program Students Collaborate with Sustainable Apparel Startup

Two student teams in BUS 459 Business Analytics Practicum worked with Project DXM, a startup whose mission is to help create custom apparel and footwear sustainably and effectively. The students were tasked with identifying business issues, confirming information needed with clients and applying business analytics tools and methodologies.

“Being a startup project, Project DXM was indeed a challenge of new technology for our practicum students, and they showed they were ready to take up any challenge,” said Sarah Khan, teaching associate professor in information technology and business analytics. “We had two teams working on this project. One team was focusing on the data analytics side and other on the systems analysis and design side.”

“From understanding the client’s requirements to doing research to find solutions in data analytics and presenting their solutions, they showed exceptional professionalism, attention to detail…

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