Business, community leaders discuss benefits of business improvement district | Government

WATERTOWN — Coordinate and market downtown as one entity. Have popup musicians perform after hours. Organize shop weekends downtown. Create more public art.

These were some of the ideas that members of Advantage Watertown, a group of business and community leaders who meet monthly to discuss city issues, came up with during a brainstorming session on Thursday about what should be included in a proposed Business Improvement District, or BID.

They shared their ideas as Joseph Wessner, president of the Watertown Downtown Business Association, hasn’t given up on establishing a BID for downtown. Thursday’s brainstorming session helped get the discussion going again on why Watertown should establish a BID, he said.

“We have an emerging downtown,” he said, adding how a BID could turn the business district into “a successful downtown.”

Dr. Jason White, who serves as Advantage Watertown’s chairman, is a BID…

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