- July 7, 2021
- Posted by: Stratford Team
- Category: Business
CHICAGO (CBS) — College athletes can now get paid for personal appearances, autographs, product endorsements, and social media posts – and a Chicago area athlete has wasted no time building her brand.
As CBS 2’s Charlie De Mar reported Tuesday night, he opportunity for college athletes to profit from their skills off the court is considered a game-changer. They can’t get paid to play, but they can ink deals to earn money from their own personal brands.
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“I’ve had so many businesses reach out to me and ask to like partner with me,” said Adelaide Halverson.
Halverson is a red-shirt senior who plays volleyball at Jacksonville State University in Alabama. She grew up in McHenry County.
Once the NCAA changed its rules last week to allow college athletes to profit from their names, images, and likenesses, she…
