Business Owners Increasingly Rely On Social Media To Gather Customer Data

Today, the issue of data collection of online users remains a controversial issue.

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Today, data collection of online users remains a controversial issue. However, for many businesses, it isn’t an issue of violating customers’ privacy but is a way to ensure that the business has the best chance at success. The question remains where and how data collection comes into the picture.

According to a new study from Skynova, 64 percent of business owners collect your data from their social media sites, with Facebook accounting for 72 percent of the data collection, while Facebook-owned Instagram came in second at 59 percent. They were the most popular social media platforms in terms of collecting customer data based on page likes, shares, and follows.

“Twitter and LinkedIn were definitely reviewed often as well. While scouring them for data, companies collected information related to page likes, shares, and follows the…

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