- June 22, 2021
- Posted by: Stratford Team
- Category: Business
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Business software review marketplace G2 (formerly known as G2 Crowd) has raised $157 million in a series D round of funding.
Founded out of Chicago in 2012, G2 is probably better known as a sort of “Yelp for business software,” serving as a public-facing portal to garner insights, feedback, and reviews spanning thousands of popular applications. This includes the ability to compare-and-contrast similar software to help reach a buying decision.
According to G2 cofounder and CEO Godard Abel, a recent survey it carried out revealed that 94% of enterprise software buyers “don’t trust vendor sales and marketing people,” a statistic that could actually apply to just about any software vertical across the business and consumer spheres.
“G2 brings trust and transparency to the enterprise software buying process,” Abel told VentureBeat. “Software buyers now rely…
