Business spotlight: Sola Salon to open in Rib Mountain

By Shereen Siewert

The Wausau area will soon be home to a new Sola Salon Studios, a franchise that offers fully equipped salon spaces for stylists and other beauty professionals to rent.

Owner Dan Hoeck said the Sola “suite concept” model offers stylists the freedom of owning their own business without taking on the risk and expense that can come from opening a traditional salon.

Hoeck opened the first Sola locations in Wisconsin in 2012 in the Fox Valley area. He since opened a second location in Appleton, three in Green Bay, one in Oshkosh and five in Ohio.

Other Wisconsin locations soon followed, Hoeck said, but “I had the privilege of being the first.”

Over the past five years, Hoeck said he has been contacted multiple times by people asking him to consider opening a location in the Wausau area. Finding the perfect spot took…

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