- July 15, 2021
- Posted by: Stratford Team
- Category: Business
It’s a difficult time for wine and other businesses to plan for the future as the U.S. economy roars back from the pandemic amid rollicking price, supply and labor pressures, according to wine industry experts at a business event Wednesday. But they said some of the tough lessons learned as wine businesses fought to survive will be key to success in the recovery.
“The market is not returning to what was,” said Jon Moramarco, editor and partner of Gomberg Fredrikson, publisher of closely watched reports on wine, beer and spirits industries.
The good news for the wine business is that leisure travel, a key wine market, is trending up as economies reopen from pandemic restrictions, but the bad news is that business travel and spending on wine to entertain clients may be trending downward with efficiencies found with digital tools such as video conferencing, he told the audience of the Business Journal’s 21st annual Wine Industry…