Canada Goose to go fur-free in 2022

Canada Goose offers a new customer experience

Winter clothing maker Canada Goose announced Thursday that the firm will stop purchasing fur by the end of this year and will go fur-free by the end of 2022.

Animal rights groups are declaring victory over the move after the apparent success of campaigns aimed at pressuring the luxury cold weather brand to go “cruelty-free.”

Ticker Security Last Change Change %GOOS CANADA GOOSE HLDGS 42.21 +1.34 +3.28%

“As a brand driven by our purpose, we are committing to a future without fur,”  Canada Goose tweeted. “In 2021, we will end the purchase of all fur and cease manufacturing with fur in 2022.”

Canada Goose explained on its website that the company has featured wild coyote fur in its parkas since its founding in 1957, but decided last year to begin phasing in the use of reclaimed fur in the coats. 

Following Thursday’s announcement by the high-end brand, People for the Ethical Treatment of Animals (PETA)…

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