Companies manage pandemic’s impact on international business goals

About a quarter of Hyland Software’s customer base exists outside the U.S., with the content service provider bringing the same go-to-market offerings internationally as it does stateside.

“Operations are represented across all functions of a business — sales, marketing and customer service,” said Ed McQuiston, executive vice president and chief commercial officer at Hyland. “We’ve also got folks (overseas) doing R&D and tech support, and have HR and back office operations.”

For Hyland and other Northeast Ohio middle market enterprises, the economic climate in the ongoing fallout of COVID-19 is creating new challenges for international growth. Companies are delaying expansion plans, at the same time embracing a remote global workforce model that had already been gaining traction prior to the pandemic.

With the virus crisis receding in some parts of the world, local mid-sized firms are once again casting their eyes overseas, even as they adapted over…

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