- September 28, 2021
- Posted by: Stratford Team
- Category: Business
LOS ANGELES — Creative Artists Agency announced Monday that it was buying its smaller rival ICM Partners for an undisclosed amount, the largest talent agency consolidation in more than a decade and one that could have significant ripple effects in the entertainment and sports worlds.
The agencies’ top executives — Bryan Lourd at CAA and Chris Silbermann at ICM — positioned the deal as a supercharging of the representation business and an opportunity for CAA to expand in both publishing and sports. ICM has a substantial books division and sports assets that include the recently acquired National Football League agency Select Sports Group and the London-based soccer agency Stellar Group.
“We realized that the timing was right for us to join forces, and to not compete against each other, to build a company with resources that could serve clients in a much broader and, hopefully, more effective way,” Mr. Lourd said in an interview. “It’s us…