- June 17, 2021
- Posted by: Stratford Team
- Category: Business
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Beverage alcohol company Diageo signed a multi-year agreement to become the first spirits sponsor of the NFL.
It’s just the latest example of the Diageo “breaking ground in sports and entertainment” industry, the organizations said in a joint release Wednesday.
Ticker Security Last Change Change %DEO DIAGEO PLC 195.14 -0.62 -0.32%
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The major step comes just four years after the NFL lifted its ban on liquor ads. After the ban was lifted in 2017, Diageo’s Crown Royal brand became the first to advertise during a televised NFL game, accompanied by its “Water Break” Responsible Drinking campaign that encouraged moderation.
Johnnie Walker bottles lined up (iStock)
“NFL games have the powerful ability to bring people together, and that very much ties into what our brands at Diageo are all about: bringing people together to celebrate life,” Diageo North America…
