Digital transformation: Allocating your budget for the biggest business impact

Voegele: “We have to embed technology as an accelerator of business strategy.”

Image: PMI

One of the most commonly used words by CIOs is value: modern IT leaders are hyper-focused on generating the best possible return from the technology that their business units demand.

That’s something that resonates strongly with Michael Voegele, chief digital and information officer at tobacco company Philip Morris International (PMI), who says any attempt to transform the business through technology will be useless unless the IT organisation focuses on delivering value.

Rather than taking a reactive approach, where the IT team looks to cobble together technological responses to the challenges the business faces, Voegele says successful…

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