- July 11, 2021
- Posted by: Stratford Team
- Category: Business
“We’ve seen a resurgence in both engagement ring and wedding band sales as couples start returning to normal life,” Price Blanchard, chief customer officer and executive vice president at Shane Co., a privately held jeweler with stores in 14 cities, told CNN Business. Nuptials that were long postponed because of Covid-19 are finally taking place, with in-person ceremonies and large receptions filled with family and friends.
Fine jewelers say they saw massive spikes in demand and sales in April and May, following more access to Covid-19 vaccinations throughout the United States.
Sales numbers skyrocketed this spring for The Clear Cut, a New York-based engagement ring company that sells its gems online. Customers are on the hunt for engagement rings now because they can “finally travel” and propose on vacation, Clear Cut’s co-founder and chief operating officer Kyle Simon told CNN Business. The company has been inundated with requests from couples who are…