EU Opens Antitrust Probe Into Google’s Ad Tech Business


The European Union on Tuesday opened a formal antitrust probe into Google to inspect whether the company violated the bloc’s competition rules by favoring its own online advertising technology over competing providers, in a move that follows a similar probe against Facebook earlier this month.

‘Google is present at almost all levels of online display advertising,’ Margrethe Vestager, the EU’s … [+] executive vice-president in charge of competition policy said on Tuesday.

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Key Facts

The investigation will examine whether Google is distorting competition by restricting third parties from accessing user data for advertising purposes while using such data for its own service, according to a statement released by the European Commission.

This is a developing story.

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