- November 2, 2022
- Posted by: Stratford Team
- Category: Economy
More and more people today are earning a living by creating engaging content. As we and other technology companies embrace this shift toward a more open landscape of entertainment and education, it’s important for us to more deeply understand the scope of the creator economy, its broader economic impact and what’s driving individual creators.
Today we’re sharing a new report we’ve commissioned titled The Rise of the Creator Economy, written independently by Richard Florida, author of The Rise of the Creative Class and founder of the Creative Class Group. The report offers a comprehensive view of the world of individual creators, which Florida defines as those “who use digital technology to make and publish unique creative content audiences can access and respond to.” Some highlights include:
- The creator economy is forecasted by some exploratory studies to reach more than $100 billion¹: According to data and studies reviewed by the…
