- June 12, 2021
- Posted by: Stratford Team
- Category: Business
When I first became a weekly columnist, an editor told me that if I didn’t get both love and hate mail from readers, I wasn’t doing my job. Well, judging from my inbox, I’ve been overachieving the last two weeks. Readers have buried me with responses to my columns about the floral industry. I have heard from the vilified (certain florists) and the vindicated (burned consumers).
While I never want to hurt small business owners, I am first and foremost pro-consumer. I know that many flower shops do a wonderful job, offer exquisite arrangements and are a delight to work with. Long may you live. However, my reader mail and experience tell me not all are such a pleasure. That’s what I am setting out to help fix by informing you, and, along the way, me.
Last week, I offered tips on what consumers can do to increase their odds of getting the flowers they hoped and paid for. The week before, I offered some less-welcome advice to florists. This week, I…