Flower Co. wins private capital to grow direct-to-consumer pot business in California

Flower Co. has raised $16 million in Series A financing led by an unnamed venture capital firm firm, along with other private investors, the founder of the company told MarketWatch.

The JAM fund, which is the venture capital firm backed by Tinder co-founder Justin Mateen, took part in the financing for Flower Co, along with Ben Curren, founder and CEO of Greenbits and Rob Stavis, a former partner at Bessemer Ventures. 

Other investors in the round include well-known musicians and billionaire founders, but Flower Co. did not provide additional details on these parties.

Arcata, Calif.-based Flower Co. plans to scale up its business to compete on price with the legacy, or illicit market, which has been supported by consumers in California despite the availability of legal cannabis.

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