Ford’s Bronco, F-150 Lightning behind profit outlook boost

Ford confirmed that 125,000 of the 190,000 reservations it has received for the off-road SUV have already been converted to orders. FOX Business’ Jeff Flock with more.

Ford’s been on a roll this year with new and reinvented models — and it’s paying off. 

CEO Jim Farley will tell investors on Thursday that the automaker’s second-quarter profits will be better than expected.

Ticker Security Last Change Change %F FORD MOTOR CO. 14.93 -0.11 -0.73%

“Customer reservations strong for four new vehicles: full-size Bronco SUV, battery-electric F-150 Lightning pickup, Maverick compact truck and all-electric E-Transit commercial van,” the company disclosed in a statement ahead of Farley’s appearance at an investor conference hosted by Deutsche Bank.

FORD’S BRONCO MET WITH DEMAND

In the latest order update, the reimagined Ford Bronco and the all-electric F-150 are leading the demand. 

Ford Vehicle Order Update

F-150 Lightning pickup: 100,000

Maverick compact…

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