Former Amazon Exec Quietly Building $1 Billion Instacart Ad Business

• Instacart’s ad business generated hundreds of millions in sales last year.
• It’s led by an exec who grew Amazon’s ad operation into a Google and Facebook competitor.
• Some advertisers say Instacart doesn’t share enough strong data to make it worth larger investments.
• See more stories on Insider’s business page.

Instacart is building an advertising business that pulled in hundreds of millions of dollars last year, and it’s growing so fast that revenue from the operation could top $1 billion in 2022.

The company is known for grocery delivery, a gig-economy business that often suffers from thin or nonexistent profit margins. But what sets it apart from DoorDash and other delivery platforms is how well Instacart’s offering suits high-value advertising, insiders, investors, and industry experts…

Read more…