Former college basketball player turns hobby into business putting young athletes in spotlight

Attend a prep basketball game in Las Vegas—whether it’s a local matchup of rival high schools or a hyped showdown between AAU teams from opposite coasts—and you’re likely to see a cameraman on the sideline, intent on capturing every highlight.

That’s Ball Dawgs.

Founded in 2018, the Vegas-based company has taken viral hoops content to the next level, growing into a social media monster during the past two years.

The architect of Ball Dawgs is 32-year-old Neal Carter, a onetime Division II basketball player who moved here from New Jersey four years ago to pursue a marketing job with MGM Resorts International. Carter wanted to pick up a coaching job in his spare time; he accepted a position on the staff at Founders Academy, and, taking a cue from his marketing background, attempted to promote his players by starting an Instagram account for the team.

Though his coaching career ended after one season, Carter had grown the IG account to an…

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