Former fair spokesperson overcomes layoff, starts own PR business

Name of business: PR by DRE

Type of business: Public relations boutique

Location: www.prbydre.com

Contact information: adrennab@gmail.com

Specialty: Brand building through storytelling

 

History of business:

Adrenna Alkhas hopes to help businesses tell their stories through her new public relations firm, but the Turlock resident’s own story is worth sharing, too. 

Now the owner of PR by DRE, Alkhas has worn many hats throughout her career — mother, author, professor and marketer, to name a few. She started out as assistant marketing manager at Vintage Faire Mall in 2005 before being named Stanislaus County Fair’s marketing and communications director in 2009, serving as the head of all things media for the annual event for over a decade. 

Like many during the pandemic, Alkhas’ job — and the fair as a whole — was impacted by COVID-19 and she was laid off last year. The fair was cancelled in 2020, but will return this year in a spaced…

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