- July 1, 2021
- Posted by: Stratford Team
- Category: Business
Gable Steveson is arguably the most marketable athlete not only for the Gophers but maybe across the Big Ten Conference.
First, the U’s heavyweight wrestler won his first NCAA championship this spring and is a part of the conference’s contingent headed to compete in the Summer Olympics in Tokyo later this month. The Apple Valley native leads the Big Ten with 245,000 Instagram followers, 73,000 more than runner-up Penn State gymnast Michael Jaroh. And Steveson’s 30,000 Twitter followers is nothing to scoff at.
At least one business sees the potential. On Thursday, delivery service Gopuff announced Steveson will have one of their first endorsement deals. The deal will work with Opendorse, the marketing platform set up to help student-athletes in this new environment.
The NCAA said Wednesday it has adopted an interim policy for student-athletes to benefit off of their name, image and likeness (NIL), and NCAA president Mark Emmert…