- December 21, 2021
- Posted by: Stratford Team
- Category: Business
A total of $500,000 in grant support will fuel new participants in the entrepreneur economy. Recipients were selected from a pool of more than 12,000 applicants who submitted their product idea or go-to-market strategy for consideration by Alibaba.com’s panel of judges.
One of the winners was Ulviyya Nasibova, founder of Uli’s Gelato, a small-batch gelato production facility and California-based gelato storefronts. Amid the Covid-19 pandemic, Nasibova said she made a necessary pivot to a more ecommerce friendly model as foot traffic slowed down. However, she added, navigating the new space meant struggling to afford the necessary resources to make her delivery process profitable.
Nasibova said, “For the past year I have been doing nothing but taking out loans and spending money on an exciting pivot to ecommerce, and this grant makes a huge difference in being able to bring my pivot to closure! The fact that we are innovating despite all of the…
