- June 19, 2021
- Posted by: Stratford Team
- Category: Business
Uli Nasibova has spent the last year bringing her gelato business online. Nasibova runs Uli’s Gelato in Los Angeles (formerly Gelateria Uli), and she previously tried to ship her gelato nationally until the cost made it untenable. Now, she’s trying another plan: local delivery. Nasibova described what it’s like to pivot her business, and why even a pivot can make everything seem brand new.
Compared to May of last year, business is great. As an ice cream store, you always rely on foot traffic and on impulse buying. Foot traffic is coming back, but it’s definitely not what it used to be. Also, impulse buy has changed. It’s not so much people walking by your store and having an impulse to buy something; it’s more like people with their masks, with their day planned out, “OK, you know, I’m going to go to X place, Y place, and then I’m going to head back.” At least that’s how I operate on my days off. What…
