Gilbert Frierson inks deal with local small business



Redshirt sophomore striker Gilbert Frierson has inked an endorsement deal with LoMelo’s Meat Market, a local small business located less than five miles south of the University of Miami’s campus.

LoMelo’s, which specializes in world-class meats such as wagyu, seafood and wines, has a following of nearly 30,000 on Instagram and also works alongside Miami native Jorge Masvidal, who is also tied into the American Top Team deal worth north of half a million dollars that was reported early Tuesday morning. The company caters to individuals and restaurants and has plans in place to expand throughout the Sunshine State in the coming months.

“We’re excited to partner up with someone who’s from our backyard,” LoMelo Meat Market’s founder Jorgie Lorenzo told InsideTheU in a message Tuesday. “We’re a local start-up and the support from our local friends and family has gotten us to where we are and allowed us to grow our business where…

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