Google Adds More to Edit Business Profiles in Search

Google now has more ways for businesses to edit the information that appears to searchers without leaving Search or Maps.

This is an expansion of the capabilities Google started rolling out last year that let businesses edit basic information and message customers from search results.

Now businesses will be able to add or edit more details such as contact information and opening hours, and create Posts to share updates right from Google Search.

Here’s an overview of all the new things businesses can do without leaving search results.

Create Posts

It’s never been easier for businesses to create and publish Google Posts, as it can now be done directly from the SERPs.

Publishing posts to Google My Business makes it possible to share updates with searchers such as special offers or new products.

Starting next week, businesses will be able to create Posts about upcoming events including when and where they’re happening, even if they’re only happening…

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