- September 28, 2021
- Posted by: Stratford Team
- Category: Business
SYDNEY, Sept 28 (Reuters) – Google dominates Australia’s online advertising market to the point of harming publishers, advertisers and ultimately consumers, the country’s antitrust regulator said, calling for new rules to rein in the Big Tech giant.
A report by the Australian Competition and Consumer Commission (ACCC), published on Tuesday, said more than 90% of clicks on advertisements traded through the Australian “ad tech” supply chain passed through at least one service owned by the Alphabet Inc (GOOGL.O) unit in 2020.
“Google has used its vertically integrated position to operate its ad tech services in a way that has, over time, led to a less competitive ad tech industry,” ACCC Chair Rod Sims said in a statement, released alongside the report.
“This conduct has helped Google to…