Gopuff to launch an advertising business

Gopuff, the $9 billion food delivery startup, is launching its own ad network, sources tell Axios.

Why it matters: It’s the latest delivery giant to use advertising to boost revenues and increase sales. Insider reported Monday that rival Instacart is quietly building a $1 billion ads business.

Details: The Philadelphia-based company has created an in-house advertising team that is building ad products and working to onboard marketers, sources say.

• Its ad network will be customized for consumers and marketers based on the delivery company’s local inventory. Ads will only be shown to consumers based on what’s available nearby.
• The company is pitching brands that they will be able to deliver advertised products within a half hour of consumers seeing and engaging with an ad on its platform.
• Advertisers can target consumers in a number of ways, including display ads outside of the app via ad network partnerships with third-parties, like The Trade Desk, as…

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