- June 12, 2021
- Posted by: Stratford Team
- Category: Business
Research by Nathan Warren, PhD ’21, focuses on subjects that affects people’s everyday lives.
He is leaving the University of Oregon with two published papers under his belt, and many more in progress.
His research into digital marketing, services marketing, consumer behavior, and cultural marketing has already garnered media attention.
The first, “Feeling Manipulated: How Tip Request Sequence Impacts Customers and Service Providers,” published in the Journal of Service Research, was written in partnership with Sara Hanson, PhD ’16—now an assistant professor at the University of Richmond—and UO marketing professor Hong Yuan.
“I think that examining a question that impacts people every day—in this case: how much should I tip for a coffee I haven’t received yet?—helped this paper find such a large audience,” Warren said.
Another of Warren’s papers, “The Sleep-Deprived Masculinity Stereotype,” published in the Journal of…