- July 10, 2021
- Posted by: Stratford Team
- Category: Business
Members can find and add items from the website or the Anjoy mobile app and pay for whatever is in that order. Courtesy Anjoy
The founder of a new grocery subscription service is aiming to help make a better food system through supporting local, keeping prices fair and paying employees a living wage.
Jeff Boore — a native of Grand Rapids with a corporate and entrepreneurial background — is founder of Anjoy, a subscription-based grocery service that soft launched the end of June/beginning of July in Grand Rapids.
Currently, Anjoy employs one driver who delivers groceries to the ZIP codes 49503, 49504, 49505, 49506, 49507 and 49525. Boore plans to expand that territory as the business grows and he can add more delivery drivers.
The name Anjoy comes from the Vietnamese phrase “ăn chơi,” which means “fun food,” or the type of food you have when you’re with family and friends and having a party or celebrating.
“My wife is Vietnamese, and the…
