Groundbreaking Study of Black Business Owners in the Wine Industry Reveals the Immediate Need for Inclusion & Equity

Advertisement

During National Black-Owned Business Month, The Terroir Noir: 2020 Study of Black Wine Entrepreneurs uncovers business owners’ undeterred persistence and commitment to fostering change in the global wine industry

NEW YORK, NEW YORK, JULY 2021  — Marketing professor and wine business researcher, Monique Bell, Ph.D., has released an inaugural study of Black wine entrepreneurs that captures survey data collected in the aftermath of the global pandemic and civil unrest in 2020. Survey participants, who represent a diverse spectrum of businesses and professional expertise, completed the online survey in late 2020 amidst pandemic-related losses and renewed civil rights and “buy Black” movements.

The Terroir Noir: 2020 Study of Black Wine Entrepreneurs survey respondents answered multiple questions related to their motivations for wine entrepreneurship, experiences with racism and other challenges, perceptions of the wine…

Read more…