- June 23, 2021
- Posted by: Stratford Team
- Category: Business
BELLEVUE, Wash., June 22, 2021 /PRNewswire/ — ChoiceFlows Inc. (Choiceflows) along with nonprofit Restart Partners today released a groundbreaking study revealing what worries customers about visiting businesses as they reopen, and actions business can take to attract customers while limiting COVID-19 transmission. Washington state is currently on track to fully reopen no later than June 30.
The new Smart WA online system includes a decision support tool that allows businesses to ask “what if” questions of the research data about customer preferences in the wake of COVID.
The study uses a Volumetric Choice Experiment (VCE) modeling approach developed by the founders of Choiceflows. Data from the study is being used to inform development of a new “Smart WA” online system that will help businesses tailor their reopening plans.
“This research indicates many people remain hesitant about visiting businesses,” says Sandy Archibald with…
