Hair loss journey motivates entrepreneur to launch business

SUN PRARIE (WKOW) — After four years of being an online store, the Roxci Rae Collection had its grand opening for its store location at 2045 McCoy Road in Sun Prairie.

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Store owner, Dazarrea Ervins, became inspired to create Roxci Rae Collection after experiencing hair loss from stress and depression. She looked to various hair extension brands that could assist, but her issue got even worse. “I want to help other people that’s going through the situation that I was going through, whether it’s stress related depression, or just medical conditions,” explained Ervins.

The black-woman-owned business features hair extensions, false mink lashes, skincare products, and haircare products.

“There are other hair care businesses in the Dane County area, but they are not black-owned… I want to be able to provide for my people and so that they can come to me and whatever they’re…

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