Hello Alice Puts $21M Series B To Work Connecting Business Owners To Capital, Resources – Crunchbase News

Hello Alice, a Houston-based platform for supporting small business, raised $21 million in Series B funding to expand capital, networks and business service resources.

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QED Investors led the round with participation from new investors including Backstage Capital, Green Book Ventures, Harbert Growth Partners and How Women Invest, as well as a group of individuals, including Guy Fieri and Jean Case. The new funding gives the company approximately $30 million in total investments to date.

Co-founders Elizabeth Gore and Carolyn Rodz formed Hello Alice in 2017, which has since grown into a community of approximately 500,000 business owners across the world, as well as a network of partners in enterprise business services, government agencies and institutions focused on supporting owners of small and medium-sized businesses to scale and increase revenue.

“As a Latina founder and fellow small business…

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