Helping businesses adopt social innovation practices

What’s good for business and what’s good for society used to be a choice between two paths that didn’t necessarily intersect, separated by the profit motive.

More business owners and shareholders are rejecting that idea, and Terry College of Business students are learning that being socially good can be great for business.

Over the past two years, Terry MBA students pursuing the full-time program’s Social Innovation area of focus have helped more than a dozen businesses improve their operations to make a bigger difference in their communities and a more sustainable impact on the environment.

In the for-profit arena, the gold standard for companies that measure their success in environmental, social and governance metrics, or ESG for short, is B Corp certification. The certification involves a data-driven audit of the company’s impact on its workers, the community and the environment that is overseen and awarded by the B Lab…

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