- June 17, 2021
- Posted by: Stratford Team
- Category: Business
The thing about business plans is: they don’t have to be perfect. Julie Lammers, business counselor at the Small Business Development Center at the Kirkwood Community College Regional Center in Hiawatha, coaches people through creating business plans — a process many are intimidated by. But Lammers said writing one is not about flowery language or perfect predictions. “For a business to be successful, the most important thing is that the business plan is grounded in reality,” she said.
Julie Lammers, business counselor at the Small Business Development Center at the Kirkwood Community College Regional Center in Hiawatha
Lammers outlined a few key sections for prospective business owners to focus on. The first is a value proposition, which is a statement that explains the benefits of the service or product that will be provided. Next, the…
