- June 25, 2021
- Posted by: Stratford Team
- Category: Business
Direct-to-consumer health startup Hims & Hers is buying a dermatology business. The company recently struck a deal to buy Apostrophe, which has a similar business model, for an undisclosed amount.
Oakland, Calif.-based Apostrophe sells prescription acne treatments, such as topical creams and pills. It also offers treatments for wrinkles, rosacea and hair loss.
Like with Hims, users conduct a virtual consultation with a dermatologist, including filling out a questionnaire and sending in images of their skin, before getting a prescription delivered. Apostrophe contracts with an outside physician group for the visits, which cost about $20. The company is currently licensed to fulfill orders in 29 states.
With the acquisition, Hims won’t just be adding to the dermatology services it can provide, but will also get more fulfillment centers to help ship medications to patients. Apostrophe currently has three pharmacies in Arizona, California and…
