Holiday shopping helps drive bounce back for businesses

GREEN BAY, Wis. —  The volume of year-end holiday shopping has Joan Johnson feeling good about 2021’s business at Sunrise on Main Boutique in Green Bay.

After COVID-19 put a dent in sales last year, the things have rebounded.

What You Need To Know

• A pair of Green Bay-area retailers say they’re feeling confident as the year ends
• In-store traffic and spending has been strong this holiday shopping season
• November numbers indicate it could be a record year for holiday sales nationwide​

“Sales have been very strong, actually starting in June we saw a real uptick coming out of the pandemic,” she said.

That’s carried into the closing months of the year and the important holiday shopping season.

“It’s definitely stronger than last year, we expected that of course. With COVID things were shut down quite a bit,” Johnson said. “But I think there’s pent up demand and people are very excited to get out, and they love finding…

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