- December 17, 2021
- Posted by: Stratford Team
- Category: Business
ROCHESTER, N.Y. — The most wonderful time of the year is also the busiest for small businesses, especially as holiday festivals return.
During the holidays, running an all-natural soap business is an all-day job.
“It’s when you wake up until you go to bed, pretty much,” said Rebecca Engert, owner of KB White Farm. “It’s a passion. And it’s my customers, I think, are the things that drive me the most.”
KB White Farm started with just chickens and goats, but it grew when Engert started using farm products to make soaps for her family.
“I started bringing some into work and bringing things to family members and friends and stuff,” Engert said. “And people loved it, they wanted more.”
Now her soaps are sold online, in stores and at public markets across the Finger Lakes.
“People appreciate the small business,” she said. “They want to buy from local and small family businesses.”
This time of year, there are a lot of holiday shows to…
