- July 6, 2021
- Posted by: Stratford Team
- Category: Business
Live shopping is a growing retail opportunity in the US, estimated to become a $6 billion market this year and reach $25 billion by 2023, according to Coresight Research. When leveraged well, it can give companies and social media influencers new ways to engage with their audiences and generate more revenue.
Small businesses and resellers are using livestream shows to personally connect with their customers in real-time. Several apps and platforms offer the technology, but it still hasn’t quite reached mass adoption in the US, which means you have a chance to get ahead of the curve by building up a loyal following now.
In this webinar, small business reporter Jennifer Ortakales Dawkins talked with three business owners who use livestream shopping platforms. They covered everything entrepreneurs need to know about livestream selling, including what it is, what platforms to use, and tips on how to make it a successful sales and marketing channel for your…
