How Brandon Copeland’s business acumen helped spread holiday cheer

Copeland recounted that three years later in vivid detail from images still etched in his mind. That moment has stuck with him. It always will.

He isn’t the type to cling to a singular moment of good. By nature, Copeland wanted to do more.

“In 2019, I thought about what we could do to grow,” Copeland said, “and how we could level up.”

Copeland’s an entrepreneur, a businessman, a freaking graduate from the University of Pennsylvania’s Wharton School.

His instincts tell him to replicate the positive, to franchise it and scale it towards exponential growth.

That 2018 “A December to Remember,” holiday outing was a singular shop-with-a-jock event. He brought 60 kids to a New Jersey store thinking they were going to do community service and surprised them with a pizza party and a shopping spree.

Now fast forward three years. A December to Remember involves 27 players from across the NFL and 15 teams in total — plus…

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