How Businesses Can Use Livestream Shopping to Reach More Customers

  • Livestream shopping is about to get a lot more popular in the US.
  • Real-time shows let you tell the story behind your brand and products.
  • We break down what livestreaming is and how to use the technology for your business.
  • See more stories on Insider’s business page.

Livestream shopping in the US is estimated to become a $6 billion market this year and $25 billion by 2023. Originally popularized in Asia, this method of ecommerce is like a modern QVC show meets Instagram live.

Small businesses, resellers, and collectors are using livestream shows to make thousands of dollars in sales. Boutique owners can show off their latest products or auction off collectibles in real-time, establishing a new way to reach customers at home. Now a store located in one city can reach viewers across the country,…

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