How David DiLorenzo Is Reinventing the Nail Business

David DiLorenzo’s family has been in the beauty industry for three generations. His grandfather was a barber, and his parents owned salons and a distribution company. DiLorenzo worked at the salons in his 20s, until leaving to pursue other entrepreneurial opportunities, like managing restaurants, while attending college. “Shortly after, I went into the restaurant business and looked at my father and said, ‘Look dad, I want to work with you, why don’t we invent this nail salon and see if the industry needs it and [if we can make] it global,’” DiLorenzo told Worth.

David DiLorenzo

The project started as a joint venture between DiLorenzo (pictured right) and his father, who was a veteran in the space and an unconventional business coach. His father taught him how to win in business at a young age. “One day when I was a kid, my father took me into the ocean, and he said, ‘You want to be in business?’ He threw me off the boat and had me swim…

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