- December 22, 2021
- Posted by: Stratford Team
- Category: Business
GODIVA Chocolatier, the global leader in premium chocolate, was founded in Brussels in 1926 by … [+] Belgian Chocolatier, Pierre Draps. Today, the iconic brand, which is privately held by Yildiz Holding, is committed to democratizing its premium chocolates so that everyone can enjoy the world’s most delicious chocolate whenever they like.
GODIVA
For nearly 100 years, GODIVA has built a unique and highly successful business centered on premium-quality chocolate. Now, the company is shifting its business strategy in the U.S. due to an evolving retail market and changes in consumer preferences.
Leading this change is Nurtac Afridi, GODIVA’s CEO. Since assuming her role one year ago, she has undertaken a strategy to redefine what premium means for GODIVA, making its chocolate more accessible through expanding its U.S. distribution channels and engaging with consumers in new ways.
Afridi was named the global chief…
